Fun as the Ultimate Incentive
October 20, 2009, 4:51 pm
Filed under: communication, Leadership, Oddities | Tags: , ,

Volkswagen is sponsoring an “initiative” that induces people to do things they should do anyway — recycle bottles, take the stairs for exercise, not litter — by making it fun to do  so. is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.”

You’ll definitely want to visit site for other examples — or to enter the global competition for behavior-changing ideas.  The concept of the World’s Deepest Trash Bin is sheer genius.

As marketers, we tend to default to to rational appeals, believing we can motivate desired behaviors by touting cost benefits, product features — or even more powerful, complex incentives such as self-interest and pride of association.  What I’m taking away from these videos is maybe, if we dig deeper, we can uncover some wonder, novelty and ingenuity in whatever it is we’re pitching.  Fun as a motive.  How disconcertingly obvious.

1 Comment so far
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It’s simple – the “dig deeper” concept simply steers outside of marketing and goes into other creative disciplines. And, I mean, outside “MBA marketing”, perhaps some Art, Engineering or Journalism :)

Comment by Piotr

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