More Twitter Factoids
August 12, 2009, 12:58 pm
Filed under: communication, Media, technology | Tags:

Rohit Bhargava’s Influential Marketing Blog analyzed a report on Twitter usage from Sysomos, a social media analytics provider.  These were some of Bhargava’s key takeaways:

  • 5% of users account for 75% of all activity, and 10% of users account for 86%.  “A steep curve of a small minority of actively engaged content creators generating most of the activity on a site is common among social networks,” notes Bhargava, “but it is steeper and more pronounced on Twitter.”
  • 21% of Twitter’s registered users have never posted a single tweet.  Bhargava speculates these dormant users are simply staking out a user name for later use or just never followed through after signing up.
  • 50.4% of all Twitter users post infrequently (less than once a week).
  • 94% of Twitter accounts have fewer than 100 followers.
  • The reciprocation limit for followers is around 150. Bhargava wrote, “In a particularly interesting data point from the survey, Sysomos found that Twitter users tended to ‘follow back’ all their followers up until about 150 connections. Then the reciprocation rate fell off dramatically.”
  • Tuesday tends to be the most popular day for tweets. The next most active days are Wednesday and Friday.
  • As Twitter users attract more followers, they tend to Tweet more often.  Someone with 1,000 followers will tweet six times per day, on average.  Someone with more than 1,750 followers will tweet 10 times per day.


1 Comment so far
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This is a fairly normal curve of technology adoption, I’m surprised that so many people actually end up sticking with it. Hoorray for minor internet celebrities and extrovers.

What is also exciting is the ability for companies to track their brandability through Twitter, which, unlike Facebook, is very public.

For instance allows you to see how your brand term is tweeted in semi real time.

Do you have a PR nightmare waiting to happen? Does your product have the potential to go viral?

Comment by Piotr

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